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Value Proposition Mastery for Startups & SMBs: Startup 101
Master value proposition with customer insights, competitor mapping, quadrant charts, and investor ready messaging
5.052 reviews59 learners
- All Levels
- 1h 53m video
- 20 lectures
- English
- Captions
- Updated 2025
Taught by Eli Villicana
- 1h 53m of on-demand video
- 20 lectures across 7 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
7 sections20 lectures1h 53m total
- Welcome and roadmap3:50
- Value proposition case studies5:39
- Value proposition framework3:58
About this course
Value Proposition Mastery for Startups and Small Businesses Turn scattered research into a clear value proposition that wins customers, impresses investors, and guides every decision you make. This course is a complete discovery to positioning system that takes you from raw ideas and competitor notes to a sharp value proposition statement, a comparison chart, a quadrant map, and buyer personas you can use in marketing, product, and pitch decks. You will learn by doing with real case studies, a complete example yo…
Before you start
- No business degree required. Bring a rough business idea or side project, curiosity, and a willingness to talk to customers. Basic computer skills and internet access are enough. You will get more from the course if you have a short list of competitors, a few customer reviews or interview notes, and your earlier Business Canvas, but templates are provided if you are starting from zero. We use Google Sheets or Excel for the exercises, plus free sources like Google, Maps, G2, Capterra, and Trustpilot. Optional, a free ChatGPT account helps you sort reviews faster. A notebook and two to three hours for field research between lessons will be useful.
Who it’s for
- First time founders and side hustlers who need a clear value proposition before building.
- Small business owners and local service providers who want to stand out in crowded markets.
- App and SaaS builders who must position an MVP and prepare investor ready messaging.
- Ecommerce and product creators who need customer driven differentiation.
- Marketers and product managers who run competitive analysis and messaging strategy.
- Consultants freelancers and agency owners packaging a new offer.
- Non technical founders who want simple tools to compare competitors and map positioning.
- Students in accelerators or incubators who need a fast repeatable framework.
- Creators and educators turning expertise into a business and looking for sharp positioning.
- Anyone with a business idea who wants a guided path from research to a crisp value statement.
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