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Pricing for Small and Medium Sized Enterprises
How to set Profit-Maximising Prices
5.050 reviews2,689 learners
- All Levels
- 2h 12m video
- 14 lectures
- English
- Captions
- Last updated 2023
Taught by Ross Maynard
- 2h 12m of on-demand video
- 14 lectures across 1 sections
- Closed captions (English)
Curriculum
1 sections14 lectures2h 12m total
- First Steps in Pricing8:33
- What is Customer Value?8:51
- Measuring Customer Value10:34
- Customer Value Grid Exercise5:10
- The Eight Step Pricing Strategy Part 112:22
- The Eight Step Pricing Strategy Part 27:42
- The Eight Step Pricing Strategy Part 37:59
- The Eight Step Pricing Strategy Part 49:38
- Pricing Strategy Example5:23
- Exercise - Pricing for a Medium Sized Business4:56
- Maintaining your Pricing Policy14:21
- Building Differentiation Value4:45
- Practical Pricing Strategies16:04
- Pricing for SMEs: Key Learning Points16:21
About this course
Taking a strategic and structured approach to pricing is probably the single most important thing you can do to improve the profitability of your business. In many organisations, pricing is seen as a dark art, but it is not, it is a science. The price you achieve for your products and services will be the price of the best alternative plus the differentiation value you create and effectively communicate to potential buyers. To maximise profits, therefore, you need to identify those elements of your products and s…
Before you start
- There are no pre-course requirements. The course is suitable for all levels and requires no marketing or finance knowledge. No specific software is needed.
Who it’s for
- Business Managers
- Finance Managers
- Company Directors and senior management
- Students of business management
- Students of marketing
- Sales and Marketing professionals
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