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Negotiation Fundamentals: Win-Win Strategies & Confidence
Learn negotiation psychology, ethical persuasion, anchoring tactics & win-win negotiation for salary and business deals
5.032 reviews48 learners
- Beginner
- 4h 5m video
- 50 lectures
- English
- Updated 2026
Taught by Srinivas A
- 4h 5m of on-demand video
- 50 lectures across 9 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
9 sections59 lectures4h 5m total
- Welcome to Negotiation Fundamentals2:06
- What Is Negotiation? Definition & Core Elements4:46
- Common Negotiation Myths & Real-World Applications5:27
- Professional Benefits of Strong Negotiation Skills5:17
- Personal Benefits & Everyday Life Applications5:30
- Identifying and Engaging in a Workplace Negotiation0:00
- Win-Lose Negotiation Basics (Distributive)4:57
- Win-Lose Tactics & Common Negotiation Pitfalls4:52
- Win-Win Negotiation Principles (Integrative)5:13
- Requirements for Successful Win-Win Negotiation5:15
- Competitive vs Collaborative Negotiation Strategies4:52
- Common Types of Negotiations in Real Life5:28
- Navigating a Mixed-Motive Business Negotiation0:00
- The 7-Step Negotiation Preparation Framework3:22
- BATNA, Standards, and Negotiation Practice5:24
- Three-Tier Goal Setting for Negotiation Success4:48
- ZOPA and Interests vs Positions Explained4:58
- Understanding the Other Side in Negotiations4:49
- Structured Preparation for a High-Stakes Negotiation0:00
- What Is BATNA in Negotiation?5:00
- How to Develop a Strong BATNA3:08
- Strategies to Strengthen Your BATNA4:43
- How to Use BATNA During a Negotiation4:51
- Common BATNA Mistakes Beginners Make5:09
- Negotiating Effectively Under Pressure with BATNA0:00
- Behavioral Economics in Negotiation5:27
- Emotions, Fairness, and Decision Making5:25
- Anchoring and Confirmation Bias4:55
- Loss Aversion and Fixed-Pie Bias5:03
- Sunk Cost Fallacy and Framing Effect5:17
- Emotional Awareness and Regulation5:10
- Using and Handling Emotions Strategically5:18
- Trust in Negotiation5:09
- Power Dynamics in Negotiation4:59
- Navigating Emotional and Cognitive Challenges in a Negotiation0:00
- Asking the Right Questions in Negotiation5:03
- Listening Skills and Techniques in Negotiation3:15
- Overcoming Listening Barriers in Negotiation4:50
- Anchoring in Negotiation: Science and Strategy3:05
- Advanced Anchoring Techniques and Responses4:58
- Negotiating a Product Pricing Agreement0:00
About this course
This course contains the use of Artificial Intelligence. Negotiation is not about being aggressive, manipulative, or dominant. It is a structured skill based on psychology, preparation, and ethical influence. Whether you are negotiating salary, business terms, contracts, or professional agreements, the quality of your negotiation approach directly impacts outcomes and relationships. Negotiation Fundamentals: Learn to Negotiate with Confidence is designed to help you understand and apply the core principles of effe…
Before you start
- No prior negotiation experience is required
- No business, management, or sales background needed
- This course is suitable for beginners and professionals
- A willingness to learn and apply negotiation concepts is helpful
- Access to a computer, tablet, or smartphone to watch the lessons
Who it’s for
- Beginners who want to understand the fundamentals of negotiation
- Professionals who negotiate salary, business terms, or workplace agreements
- Individuals who want to negotiate more confidently using structured, ethical strategies
- Anyone who wants to learn win-win negotiation techniques and anchoring principles
- Learners who want a practical introduction to negotiation psychology and persuasion
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