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Beginner’s Ecommerce Playbook: Build Strong Foundations
Learn Ecommerce fundamentals, business models, KPIs, Marketing basics & strategies to build strong foundations.
5.05 reviews19 learners
- Beginner
- 46m video
- 25 lectures
- English
- Updated 2025
Taught by Michail-Nikolaos Bellos
- 46m of on-demand video
- 25 lectures across 8 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
8 sections25 lectures46m total
- Introduction0:52
- What is Ecommerce?3:18
- The Ecommerce ecosystem – Who’s involved?3:27
- Why Ecommerce Is growing fast1:29
- What's next0:51
- Introduction to Business Models0:33
- Overview of Business Models5:00
- Marketplace vs. Own Website5:04
- Revenue Models4:30
- Case Studies & Practical Applications5:31
- What are KPIs and why they matter0:47
- Key Ecommerce KPIs1:45
- Beginner-friendly tracking tools1:01
- Using metrics to make better decisions1:09
- Understanding the Digital Marketing Funnel1:07
- Creating customer personas1:30
- Beginner-Friendly Digital Marketing Channels0:53
- Measuring Marketing success1:01
- What it's like to run an online store0:51
- Pricing and promotions0:46
- Delivering on your promise0:40
About this course
Are you curious about ecommerce but don’t know where to start? You’re not alone. When I first stepped into the world of online business, I remember wishing someone had explained the basics in a simple, beginner-friendly way. That’s exactly what this course is designed to do. This is not about overwhelming you with technical jargon or advanced strategies. Instead, we’ll break down ecommerce into clear, practical lessons that help you build strong foundations. Step by step, you’ll learn: What ecommerce really is an…
Before you start
- No prior ecommerce knowledge needed — this course is designed for beginners.
- Just bring curiosity and a willingness to learn.
- A computer or smartphone with internet access.
Who it’s for
- Beginners curious about ecommerce and how it works.
- Students or recent graduates exploring a career in online business.
- Professionals who want to understand ecommerce fundamentals to grow in their jobs.
- Small business owners who want to grasp the basics before selling online.
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