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Your Effective Creativity & Data Driven Positioning
Master the art of crafting impactful positioning and slogans! Employ effective testing for remarkable outcomes.
5.03 reviews9 learners
- All Levels
- 1h 0m video
- 20 lectures
- English
- Last updated 2023
Taught by Maryna Babich
- 1h 0m of on-demand video
- 20 lectures across 15 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
15 sections20 lectures1h 0m total
- 12 Steps framework that gives you cretive freedom & stunning data-driven result5:51
- Step 1: Identify and filter your competitors using MCs, CCs, NICs concept.6:08
- Focus is a key to a fast and insightful research (template available)3:51
- Let's research YOUR Brand!2:54
- Step 4 Understanding the Brand Matrix3:29
- Step 4 Bold and Innovative Quadrant5:29
- Step 4 Bold and Proven Quadrant4:35
- Step 4 Proven and Cautious Quadrant3:39
- Step 4 Innovtive and Cautious Quadrant3:29
- Step 4 Important Notes and Your Homework3:01
- Place your competitors, as well as your own brand, within the Brand Matrix.2:04
About this course
Step into the World of Strategic Branding: Drawing from 20 years of rich industry experience, this course meticulously unpacks the secrets of successful branding in a concise, one-hour format. It's more than just a course; it's an evolution of branding strategies, simplified for today's fast-paced world. A 12-Step Comprehensive Framework: Our course is structured around a robust 12-step framework, ensuring you don't just learn, but also implement every core branding principle. Master Competitor Research: Before c…
Before you start
- Prerequisites for the Course:
- Basic Understanding of Branding: basic branding concepts, including what a brand represents, its importance, and how it influences consumers.
- Awareness of Current Market Trends: Given that positioning and slogans can be influenced by current market dynamics, having an awareness of current trends can help you relate to real-world examples better.
- Basic Digital Savviness: This course includes online tools and platforms, thus it's beneficial to have at least a beginner skills in digital marketing.
- A Curious and Analytical Mindset: Branding requires creativity, but it also demands analytical thinking to understand how different elements resonate with target audiences.
Who it’s for
- Marketing Professionals: Equip yourself with a practical framework that demystifies the complexities of branding, offering a structured pathway to success.
- Marketing Students: Beyond theoretical knowledge, gain practical insights and tools that will set you apart in the competitive landscape.
- Marketing Teams: Collaborate better, streamline efforts, and create cohesive brand stories using Babich Method.
- Heads of Marketing & CMOs: Lead with vision and precision, and cultivate teams that are aligned with your brand's ethos.
- Business Owners: Understand your brand's DNA and how to effectively communicate its essence to your audience.
- Investors: Make informed decisions by gauging the strength and potential of a brand, using Babich Brand Matrix.
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