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Practical Branding Course | High Level Branding & Strategy
Learn how to build a memorable brand from scratch using proven strategy, psychology, and visual identity tools.
5.03 reviews15 learners
- All Levels
- 1h 54m video
- 12 lectures
- English
- Updated 2025
Taught by Jim Esen Digital Marketing Master
- 1h 54m of on-demand video
- 12 lectures across 9 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
9 sections13 lectures1h 54m total
- Introduction0:47
- Meet Your Instructor4:41
- How to Go Through This Course?0:35
- Important Note (Don't Skip)0:41
- Introduction to Branding15:15
- Test0:00
- Building a Brand Identity23:11
- Developing Your Brand Voice and Messaging13:45
- Customer Experience and Branding22:39
- Rebranding and Brand Evolution11:11
About this course
Welcome to the Ultimate Branding Course. So, what is branding? Branding is not your logo, it’s not your website, it’s not your colours, it’s not your ads. Branding is everything else, it’s the feeling people get when they think of you, it’s what they say about you when you’re not in the room, it’s the difference between a business and a brand. Branding is how you show up, it’s your tone, your packaging, your service, it’s the customer support call, the way you write emails, the way your product feel…
Before you start
- No marketing or branding experience required.
Who it’s for
- What branding is — and isn’t
- The difference between branding and marketing
- The difference between branding and marketing
- The difference between branding and marketing
- How to define a brand mission and purpose
- How to position your brand in the market
- How to choose your brand’s personality
- How to identify and use your brand archetype
- The psychology of brand recognition
- How to create a unique value proposition (UVP)
- How to write a tagline that sticks
- Why colour choices impact brand emotion
- How to design a brand moodboard
- What makes a memorable logo
- Why consistent visuals matter
- How to build a brand tone of voice
- How to write in your brand voice
- How to tell your brand story
- How to craft customer experiences that reinforce your brand
- What makes good packaging from a brand perspective
- How to collect brand feedback (NPS, surveys, etc.)
- How to measure and improve brand perception
- How to build emotional connection through brand touchpoints
- Examples of branding done wrong (Temu, Wish)
- How to identify your ideal audience
- How to create customer personas for branding
- How to map the customer journey
- How to make your brand work across platforms
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