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The Transformative Power of Brand Purpose
Discover how to define, activate, and lead with brand purpose to drive loyalty and growth, and align your organization.
5.010 reviews21 learners
- Intermediate
- 2h 27m video
- 45 lectures
- English
- Captions
- Updated 2025
Taught by Alev Gokce
- 2h 27m of on-demand video
- 45 lectures across 8 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
8 sections45 lectures2h 27m total
- Welcome to the Course1:43
- About Your Instructor2:26
- Who Can Benefit?3:37
- Brand Purpose For Organizations2:45
- Brand Purpose For Employees and Individuals4:54
- What is Not Purpose2:38
- Learning Objectives2:36
- Exercise1:55
- Wrap-up1:28
- What is Brand Purpose?3:55
- What is the Historical Context of Brand Purpose5:00
- The UN SDGs - Sustainable Development Goals2:52
- Why Brand Purpose is Not Just a Marketing Tool2:02
- Exercise1:12
- Wrap-up2:58
- Purpose Has a Personal Side to It2:33
- Ikigai - A Japanese Concept3:43
- Exercise1:35
- Purpose Matters for Your Success2:17
- Business Case for Purpose — Studies and Insights10:01
- Exercise1:36
- Wrap-up2:04
- Introduction: How to Find Your Purpose3:11
- Finding Your Brand Purpose: A Process for Startups10:03
- How It’s Different for Established Brands7:17
- Exercise1:55
- Wrap-up2:37
- Introduction: Brands from Any Industry Can Have a Purpose2:01
- Method Soap4:20
- Patagonia3:09
- Interface2:07
- Dove3:59
- Saint-Gobain2:03
- Ben and Jerry's2:59
- Coffee Shop3:47
- Exercise1:20
- Wrap-up1:44
About this course
In a world where consumers expect more from brands than ever before, brand purpose is no longer a nice-to-have — it's a strategic imperative. This course is designed for brand managers, entrepreneurs, marketers, and business leaders who want to define, activate, and lead with purpose. You'll learn what brand purpose really is — and what it is not. You'll discover how it connects to your business growth, brand relevance, customer loyalty, and organizational alignment. Together, we'll explore frameworks for uncover…
Before you start
- This course is open to anyone interested in brand building through purpose. No prior experience in branding or marketing is required.
Who it’s for
- Brand managers and marketing professionals who want to transform their brands by leading with purpose
- Entrepreneurs and business owners looking to build more meaningful, relevant, and differentiated brands
- CSR, ESG, and sustainability professionals seeking to connect brand purpose with broader societal and environmental impact
- Strategists and marketers aiming to stay ahead of emerging trends and drive long-term brand value through purpose
- Consultants and creative professionals involved in brand storytelling, identity, or communication who want to sharpen their strategic edge
- Aspiring brand leaders and students eager to learn how purposeful brands are built and activated in today’s dynamic marketplace
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