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The Startup SPIN Method: Get Free PR with Zero Experience
A playbook for getting media coverage for entrepreneurs and startup founders
5.019 reviews29 learners
- Beginner
- 1h 20m video
- 20 lectures
- English
- Captions
- Last updated 2024
Taught by Jenny Drezin
- 1h 20m of on-demand video
- 20 lectures across 5 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
5 sections20 lectures1h 20m total
- Intro & What's the Course About?3:29
- Understanding the Media2:33
- Busting 5 PR Myths4:16
- The Benefits of PR4:48
- Your PR Goals1:37
- Writing Your Story7:35
- Pitching Your News3:50
- Creating a Press Release3:35
- Pitching Your Value7:25
- Creating a Press Kit or Newsroom3:06
- Connect to Trends2:47
- Newsjacking2:45
- Anticipate Journalist Needs3:36
- Customize Your Media Lists5:48
- Build Relationships2:35
- Reach Out with Maximum Impact5:29
- Analyze Your Results6:04
- Create (and Publish) Your Own Content4:47
- Maintenance and Keeping it Up2:16
- Summing it All Up2:16
About this course
Welcome to the fast-paced world of PR for entrepreneurs and startup founders! I'm Jenny, a startup founder, and communications expert. My foray into PR began when I launched my own consumer startup. My team and I wanted publicity to build brand awareness and credibility, but we didn’t have the budget to hire a PR agency. So we took a leap of faith and pitched the media ourselves. Within a month of launching, we were featured in top news outlets worldwide. In this bite-sized course jam-packed with information, I’l…
Before you start
- No experience necessary. You'll learn everything you need to know
Who it’s for
- Early stage startup founders and SMBs looking for publicity to growth their business
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