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The Marketing Psychology
Consumer Insight and influence
5.022 reviews47 learners
- Beginner
- 2h 13m video
- 21 lectures
- English
- Captions
- Updated 2026
Taught by Wazma Jawlan
- 2h 13m of on-demand video
- 21 lectures across 2 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
2 sections21 lectures2h 13m total
- Introduction8:19
- Consumer Behaviour6:32
- Consumer decision Making8:20
- Consumer Psychology3:32
- Power of persuasion11:34
- Behavioural Economics11:34
- Neuromarketing13:55
- Section 2 Marketing strategies4:49
- Color Psychology3:08
- Loyalty14:35
- Storytelling8:04
- Ethical Considerations5:40
- End credits and thank you0:56
- extra learning - sensory Marketing6:19
- Lecture 15building trust through collaborative branding4:02
- How to build trust4:48
- brand building strategy3:25
- Why customers are sceptic?3:18
- building emotional connections2:49
- Content that builds trust3:40
- summary and key take outs4:06
About this course
Course Summary: Mastering Marketing Psychology – Influence, Persuade, and Convert Unlock the secrets of the human mind and transform your marketing strategy with the powerful principles of psychology. This course dives deep into the science behind consumer behavior, helping you understand what truly drives buying decisions—and how to ethically use that knowledge to grow your business, brand, or career. Whether you're a marketer, entrepreneur, business owner, or student, you’ll gain practical tools to connect with…
Before you start
- Beginner level
Who it’s for
- Small business owners
- Marketers
- those studying consumer behaviour
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