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Startup PR: Media Relations, Press Pitching & Earned Media
Write press releases, build media kits, pitch journalists, and measure PR impact—without an agency
5.01 reviews25 learners
- All Levels
- 1h 49m video
- 13 lectures
- English
- Captions
- Updated 2026
Taught by PracticalGrowth Learning
- 1h 49m of on-demand video
- 13 lectures across 4 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
4 sections16 lectures1h 49m total
- Introduction to PR/Media Relations for Start-ups7:01
- A quick note from me before we start0:59
- PR Fundamentals and Key Concepts7:42
- Developing a PR Strategy for Start-ups7:18
- Crafting PR Content and Media Materials7:53
- Content Marketing and Thought Leadership7:50
- Media Relations and Pitching Journalists7:26
- Follow-up Call: Pitching a Reporter Your Story0:00
- Influencer Relations and Social Media Strategy8:13
- PR Events and Experiential Marketing8:07
- Crisis Communication and Reputation Management8:18
- Emergency Client Call After a Data Exposure0:00
- Measuring PR Success and ROI8:20
- Ethical and Legal Considerations in PR7:53
- Pushing Back on Undisclosed Influencer Sponsorship0:00
- Recap and Next Steps6:52
About this course
PR is one of the highest-leverage growth channels a startup can build—because it creates trusted visibility, not just impressions. Consider a few realities: 92% of people trust recommendations from people they know more than advertising—exactly the kind of trust you earn through coverage and word-of-mouth. Journalists are flooded: almost all receive at least 1 pitch a day, yet most publish fewer than five stories per week—so your outreach has to be targeted and genuinely newsworthy. Modern PR measurement is…
Before you start
- There are pre-requisites for taking this course
Who it’s for
- Startup founders and co-founders who need visibility and credibility without hiring an agency
- Marketing generalists and growth marketers who want earned media to complement paid + organic channels
- “PR team of one” operators at early-stage companies wearing multiple hats
- Startup communications leads building a PR function from scratch
- Product marketers who want stronger messaging, narratives, and launch coverage
- Indie hackers and solo founders launching SaaS, apps, DTC brands, or marketplaces
- Nonprofit or mission-driven startup teams that need press to build trust and momentum
- Anyone who wants a practical, ethical, repeatable system for pitching journalists and earning coverage
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