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Startup Marketing Essentials
Learn How to Strategically Market Your Startup from Brilliant Idea to Successful Exit in 60 minutes.
5.09 reviews22 learners
- Beginner
- 1h 0m video
- 32 lectures
- English
- Last updated 2024
Taught by Rohan Jungharé
- 1h 0m of on-demand video
- 32 lectures across 4 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
3 sections32 lectures1h 0m total
- Building a Raft or Boarding a Ship?2:36
- Startup v Corporate - The Mindset Difference3:00
- 5 Cultural Traits Unique to Startups (and How to Leverage Them)3:34
- Informality: Dollar Shave Club Case Study1:31
- Empowerment: Spotify Case Study2:02
- Never Stop Learning: Duolingo Case Study1:24
- User Centricity: Airbnb Case Study2:17
- Ability to Pivot: Slack Case Study1:44
- The Journey of a Startup1:06
- Ideation Stage - Validate the Business Idea1:57
- Launch Stage - Establish Market Presence2:14
- Traction Stage - Build a Customer Base2:05
- Growth Stage - Win Market Share1:51
- Scale Stage - Enter New Markets1:59
- Maturity Stage - Solidify Market Position1:43
- Exit Stage - Maximize Company Value1:35
- Summary0:53
- What are Core Metrics?1:01
- Revenue0:53
- Burn Rate0:28
- Customer Acquisition Cost (CAC)0:33
- Customer Lifetime Value3:55
- What are Critical Ratios?1:50
- CAC Payback Period1:01
- LTV to CAC1:40
- Gross Margin1:30
- Runway1:32
- Magic Number2:36
- Net Dollar Retention2:51
- What are Marketing Metrics? The Pirate Funnel2:34
- Case Study: Grammarly Pirate Metrics1:47
- How to Choose the Right Metrics2:49
- Startup Metrics0:00
About this course
Join Startup Marketing Essentials and equip yourself with the vital marketing knowledge you need, in just 1 hour. With an expertly curated whistle-stop tour of essential strategies, you can start applying what you learn right away, without wading through hours of filler content. Avoid the paralysis of over-analysis that comes with lengthy courses. What You'll Learn: Embrace the Startup Mindset: Delve into the entrepreneurial spirit that drives successful startups. Learn to think, act, and innovate like …
Before you start
- This course is designed to educate individuals at any stage of their entrepreneurial journey, from aspiring founders to seasoned marketers looking to specialize in startup growth.
- While not required, coming into the course with a startup idea or area of passion you want to explore can provide context and motivation for your learning.
- A keen interest in understanding the startup ecosystem and the role marketing plays in driving success.
Who it’s for
- Startup Founders and Team Members
- Marketing Professionals
- Aspiring Entrepreneurs
- Business Students and Educators
- Investors and Consultants
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