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Real Estate Writing and Best Practices
Learn how to write compelling real estate content that converts
5.05 reviews23 learners
- Intermediate
- 56m video
- 20 lectures
- English
- Captions
- Last updated 2023
Taught by Abigail Jones
- 56m of on-demand video
- 20 lectures across 4 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
4 sections20 lectures56m total
- Introduction to the course3:10
- Overview0:33
- Understanding your customers7:13
- Identify the different property and community features3:46
- Identify the key ingredients and the cherries on top2:44
- Understand the features and benefits3:29
- Align the features and benefits with the purchase motivators1:55
- Put it all together1:43
- The anatomy of a great blog - The Headline5:14
- The Image1:22
- The Introduction3:16
- The Sub-headings1:45
- The Conclusion2:22
- The Call-to-action0:54
- The Body Copy1:38
- Hyperlinks1:14
- 10 Ways to Enhance Your Copy3:28
- Create, Curate, Syndicate3:15
- How to Harness ChatGPT6:06
- Conclusion1:00
About this course
This comprehensive online learning course is designed for individuals seeking to master the art of crafting captivating property descriptions and impactful blogs in the dynamic realm of real estate. Throughout the course, you'll learn how to: Identify Essential Property Features and Benefits Learn to discern and highlight the key features and benefits of properties to create compelling descriptions that captivate potential buyers or renters. Craft Compelling Narratives Master the art of transforming property d…
Before you start
- No writing or property experience needed. Just a desire to learn!
Who it’s for
- Real estate agents and property professionals who want to expand their skills
- Copywriters who want to step into the world of property
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