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Public Relations/Media Relations for Start-ups
Learn Public Relations strategies, media relations, crisis communication, & ethical practices for startup success
4.947 reviews1,038 learners
- All Levels
- 30h 20m video
- 331 lectures
- English
- Captions
- Updated 2026
Taught by Pasha Academy
- 30h 20m of on-demand video
- 331 lectures across 26 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
25 sections331 lectures30h 20m total
- Introduction1:55
- IMPORTANT1:10
- Overview of Public Relations (PR) and its significance for start-ups3:07
- Historical evolution of PR and its current landscape4:23
- Importance of PR in the digital age4:08
- Differentiating PR from marketing and advertising5:06
- Case studies of successful PR campaigns for start-ups4:20
- Identifying and segmenting target audiences for start-ups5:30
- Understanding stakeholder analysis and mapping5:35
- Tailoring PR strategies according to audience demographics and psychographics5:42
- Examples of audience identification and segmentation in start-up PR4:05
- Crafting PR objectives and goals for start-ups4:35
- Developing PR strategies aligned with business objectives4:36
- Utilizing SWOT analysis for strategic PR planning4:53
- Implementing SMART goals in PR campaigns5:09
- Case studies illustrating effective PR strategy development for start-ups4:37
- Importance of media relationships for start-ups3:43
- Techniques for building and maintaining relationships with journalists4:36
- Pitching strategies and best practices4:43
- Handling media inquiries and interviews6:24
- Examples of successful journalist relationships in start-up PR4:37
- Creating compelling PR content for start-ups5:31
- Utilizing various content formats (press releases, articles, blogs, videos)4:46
- Effective distribution channels for PR content5:06
- Leveraging storytelling in PR campaigns5:57
- Examples demonstrating impactful content creation and distribution for startups5:20
About this course
Are you ready to revolutionize your startup's PR strategy and skyrocket your brand's visibility and reputation? Welcome to "Public Relations/Media Relations for Start-ups"! In today's fiercely competitive business landscape, effective public relations (PR) and media relations can make all the difference in propelling your startup to success. This comprehensive course is designed to equip you with the essential skills, strategies, and insights needed to navigate the dynamic world of PR and effectively communicat…
Before you start
- No requirements! This course is beginner-friendly. Just come with enthusiasm to learn and a passion for startup success.
Who it’s for
- This course is ideal for PR professionals and digital marketers looking to enhance their skills specifically for startup environments. It's also suitable for startup founders and small business owners aiming to manage their PR effectively. Whether you're new to PR or seeking to refine your strategies for startup success, this course is for you!
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