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Advertising Strategy For Online And Offline Business
Learn how effective promotion can give you better results
5.04 reviews20 learners
- All Levels
- 1h 30m video
- 33 lectures
- English
- Captions
- Updated 2026
Taught by Eric Yeboah
- 1h 30m of on-demand video
- 33 lectures across 10 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
10 sections33 lectures1h 30m total
- Introduction2:40
- Mastering the basics5:34
- Refining your advertisement2:39
- Stage 1 : Situation Analysis4:00
- Stage 2 : Objective Setting2:51
- Stage 3 : Strategy development2:16
- Stage 4 : Tactics development1:54
- Stage 5 : Action planning2:28
- Stage 6 : Control and Review1:44
- The promotional mix: integrated marketing communication4:06
- Push strategy2:29
- Pull strategy2:57
- Target market3:25
- Product characteristics3:28
- A generic strategy2:20
- Pre-emptive strategy2:02
- A unique selling proposition2:35
- Brand Image2:42
- positioning2:16
- A resonance strategy1:52
- Emotional strategy3:17
- The message3:59
- The audience2:15
- The response2:09
About this course
Great organisational are more interested in communication planning in other to maintain your market share you need to be heard in a positive manner. Communication is important to the success and survival of the organisation. companies need to understand the creative strategies and the media strategy which have greater effect on the promotion. Evaluating advertising effectiveness is very important to the success of the advert. Its important to understand that we must always ensure that the cost of the adverts justi…
Before you start
- Desire to learn more about advertising strategy
- No special requirement
Who it’s for
- everybody, students, business people, professionals, self employed, managers, directors, companies, promotional expert, advertising agencies etc
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