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PR Director Course: Corporate Reputation & PR Strategy [EN]
Certified PR Director | Corporate Communications | Reputation Management | Media Relations | PR Strategy
5.05 reviews1,743 learners
- All Levels
- 29h 15m video
- 55 lectures
- English
- Captions
- Updated 2026
Taught by PapaHR ★ 170K students: Courses in Human Resources, HR, SHRM, AI Talent Analytics, HRMS, HRIS, CIPD, Claude, HRCI, PHR, Rewards
- 29h 15m of on-demand video
- 55 lectures across 7 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
7 sections56 lectures29h 15m total
- PR Director Role: Lead Corporate Communications and Reputation Strategy55:47
About this course
This course contains the use of artificial intelligence. Today, PR has stopped being a function of publications. It has become a function of influence. Companies no longer compete by the number of press releases or media mentions. They compete through levels of trust, reputation resilience, and the ability to manage how the business is perceived in any situation — from growth to crisis. That is why the role of the PR Director has transformed from a communications function into a strategic leadership role. T…
Before you start
- desire to learn from the person who created the Unicorn Preply HR system
- ambitions to become number one in corporate communications and PR leadership
- willingness to move forward without looking back, complete the entire course, and apply the knowledge
- A basic understanding of marketing, communications, or business would be an advantage.
- openness to strategic thinking and the managerial role of PR
- willingness to implement tools in real work
Who it’s for
- a person who takes responsibility for their own education
- willing to devote time to learning, take a course, and achieve results
- PR managers transitioning from operational work to strategic roles
- Head of PR and Communications Managers preparing for the position of director
- marketing leaders responsible for brand reputation
- specialists who interact with the CEO, investors, and the board of directors
- experts who want to manage reputation as a business asset
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