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Marketing Psychology Mastery
20 Social Psychology Principles That Drive Sales
5.04 reviews5 learners
- All Levels
- 1h 57m video
- 22 lectures
- English
- Updated 2026
Taught by Ricky Lahiri
- 1h 57m of on-demand video
- 22 lectures across 4 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
3 sections22 lectures1h 57m total
- Introduction1:15
- Social Proof5:27
- Conformity6:07
- Authority7:02
- In Group Bias5:49
- Social Identity Theory5:19
- Reciprocity5:12
- Commitment And Consistency5:50
- Normative Influence5:50
- Informational Influence5:02
- Scarcity7:43
- Fear Of Exclusion6:19
- Status Signalling3:40
- Halo Effect7:36
- Mere Exposure Effect6:04
- Social Comparison5:43
- Bandwagon Effect5:16
- Diffusion Of Responsibility4:23
- Trust Transfer4:24
- Moral Signalling6:33
- Norm Internalisation6:00
- Outro1:10
About this course
Course Overview Most marketing advice tells you what to do. This course explains why it works. Built on my doctoral research in marketing and consumer behaviour, this course breaks down 20 core marketing psychology principles that drive real-world buying decisions—and shows you how to apply them clearly, ethically, and effectively. These principles come from advanced research in consumer psychology, social influence, and behavioural decision-making, but they’re taught in simple, intuitive lessons designed for ma…
Before you start
- None
Who it’s for
- Marketers who want science-backed persuasion, not guesswork
- Founders and solopreneurs building brands in competitive markets
- Copywriters and content creators who want higher conversions
- Sales and growth professionals who want to understand why people say yes
- Anyone fascinated by human behaviour and influence, but turned off by academic jargon
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