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Marketing Management
Mastering Marketing Strategies
5.012 reviews29 learners
- All Levels
- 7h 27m video
- 11 lectures
- English
- Captions
- Updated 2026
Taught by Dr.Himanshu Saxena
- 7h 27m of on-demand video
- 11 lectures across 7 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
7 sections11 lectures7h 27m total
- Introduction of the Course4:36
- Introduction37:29
- Product Life Cycle27:25
- Marketing Research and Pricing Strategies1:00:20
- Pricing Strategies1:25:06
- Basis of Market Segmentation47:56
- Channels of Distribution43:36
- Types of Sales Promotion39:43
- Advertising32:01
About this course
Mastering Marketing Strategies giving examples in real life context This course provides an in-depth exploration of the principles and practices of marketing management. Students will gain a comprehensive understanding of how to analyze, plan, and implement marketing strategies in a dynamic business environment. Key topics include market research, consumer behavior, product development, branding, pricing strategies, distribution channels, sales promotional advertising, Marketing control and Marketing Audit. The c…
Before you start
- Course is user friendly for all
Who it’s for
- The course is designed for MBA, BBA students, working professionals and all those who aspire to become professionals
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