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Marketing 101, User Journey Mastery - Platforms & Content
Understanding customer behaviour and content types. Using personas, platforms and content type to craft marketing.
5.06 reviews12 learners
- Beginner
- 37m video
- 9 lectures
- English
- Updated 2025
Taught by Clint Griffin
- 37m of on-demand video
- 9 lectures across 1 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
1 sections9 lectures37m total
- Introduction & Overview4:11
- What is a User Journey (Path to Purchase)5:12
- Design your own User Journey2:50
- Mapping Content1:21
- Paid, Earned and Owned Audiences6:32
- Paid vs Organic Media2:45
- Buyer Personas7:46
- Trust5:35
- Wrap Up0:52
About this course
Every business owner knows the feeling: the constant pressure to be everywhere at once, posting on every platform, and still not seeing a return. Marketing feels like a maze with no map. We've built the map for you. Our course on User Journey Mastery helps you make sense of the chaos. You'll learn to see marketing through your customer's eyes, understanding their full experience with your brand. We'll simplify the complex, giving you a clear strategy that shows you exactly what platforms you need to be on and what…
Before you start
- No experience needed, just an open and enquiring mind
Who it’s for
- Small businesses that are struggling to find their customers and convert them
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