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Small Business Marketing: Brand, Content and Leads [EN]
small business marketing | brand strategy | content marketing | lead generation | sales funnel | copywriting | email
5.08 reviews2,794 learners
- Beginner
- 21h 15m video
- 39 lectures
- English
- Captions
- Updated 2026
Taught by PapaHR ★ 170K students: Courses in Human Resources, HR, SHRM, AI Talent Analytics, HRMS, HRIS, CIPD, Claude, HRCI, PHR, Rewards
- 21h 15m of on-demand video
- 39 lectures across 13 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
13 sections39 lectures21h 15m total
- Small Business Brand Strategy: Six Brand Layers and 30+ AI Tools37:24
- Run a One-Day Brand Audit and See How AI Describes Your Business26:20
- Create Brand Positioning and Turn It into a Reusable Messaging Matrix33:37
- Build Visual Identity, Brand Voice and an AI-Powered Brand Book in One Week32:26
- Plan a Multichannel Marketing Campaign Without a Marketing Department27:28
- Track Brand Awareness, Social Listening and AI Mentions on One Dashboard23:21
- Build a Small Business Website That Converts Visitors into Leads1:04:54
- Generate Low-Cost Leads with Referrals, Platforms and Chatbots43:18
- Combine SEO, Email, Video and Copywriting into a Content Marketing System36:59
- Launch Paid Search and Remarketing Without Wasting Your Advertising Budget35:37
- Choose and Set Up LinkedIn, YouTube, Facebook, Instagram and X33:53
- Measure Channel Cost, Lead Quality and Monthly Marketing Performance35:07
- Use Customer Research to Replace Assumptions with Market Evidence26:51
- Choose the Right Survey: Satisfaction, Loyalty, Experience or Pulse23:05
- Design a Customer Questionnaire with Better Questions, Scales and Tools34:47
- Launch a Customer Survey Campaign That People Actually Complete30:12
- Analyse Survey Responses, Open Text and Build an Actionable Report20:39
- Turn Customer Research Findings into a Practical Improvement Plan24:04
About this course
This course contains the use of artificial intelligence. Small business marketing is usually taught as corporate marketing with the numbers scaled down. Same chapters, smaller budget. That is the wrong shape entirely. A corporation has a department. You have Tuesday evening A corporation can spend a quarter on research before deciding anything, because a quarter of salary is already committed either way. You will run out of money first. A corporation can test three positioning options across two markets. You get…
Before you start
- A business with customers, or one that needs its first ones
- No marketing background required
- A few hours a week you can protect for this
- English at intermediate level or above, since all lessons are in English
- Willingness to change the offer if the answers say so
Who it’s for
- Owners of small businesses doing their own marketing between everything else
- Founders whose product is good and whose pipeline is empty
- Freelancers and consultants who want inbound rather than cold outreach
- Local service businesses competing with larger, better-known names
- Shop and studio owners who post on social media and see no result
- Anyone who hired an agency, saw no return, and wants to check the work
- Anyone who has never written down who their customer actually is
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