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How to Hire an SEO Agency or Freelancer
Diagnose your actual SEO problem, identify the right type of agency or freelancer, and evaluate them with real questions
5.028 reviews60 learners
- Beginner
- 1h 1m video
- 14 lectures
- English
- Captions
- Updated 2026
Taught by Alex Genadinik
- 1h 1m of on-demand video
- 14 lectures across 6 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
6 sections14 lectures1h 1m total
- Introduction and welcome2:22
- 8-step agency evaluation checklist4:38
- Overview of different SEO agencies3:04
- Section introduction1:28
- SEO basics: search intent and timing5:50
- Introduction to keywords and the Google Keyword Tool5:49
- On-page SEO introduction: where to place the keywords on your website3:32
- Introduction to the Google Search Console3:33
- When to not hire freelancers or agencies7:20
- Common questions to ask your freelancers or agencies7:57
- Example of an early progress KPI an agency might show you2:07
- How to read an SEO proposal5:24
- Negotiation strategies6:37
- Working with Whissel Strategies2:06
About this course
Hiring SEO help goes wrong for a predictable reason: most buyers don't know what they're actually looking for. They hire a full-service growth agency when they needed a technical fix, or a content shop when their real problem is that their site isn't getting crawled at all. This course fixes that by starting where hiring should start, with a diagnosis of your actual bottleneck, before you ever look at a proposal. You'll learn the difference between content-focused agencies, technical SEO firms, link building and d…
Before you start
- There are no prerequisites for this course, just a love for learning, and an open mind.
Who it’s for
- Entrepreneurs
- Business owners
- Internal marketing staff who need SEO help
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