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Google Ads Masterclass: Search, Display & AI
Search, display, video, shopping, bidding, conversion tracking, and AI Tooling
5.08 reviews539 learners
- Intermediate
- 8h 43m video
- 139 lectures
- English
- Captions
- Updated 2026
Taught by Starweaver Group
- 8h 43m of on-demand video
- 139 lectures across 29 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
29 sections142 lectures8h 43m total
- Google Ads Overview, Where Google Ads Appear, and Account Setup6:24
- Google Ads Auction, Network, Ad Rank, and Quality Score18:26
- Google Ads Account Structure, Metrics, and Navigation15:15
- Why We Are Being Outranked by a Smaller Competitor0:00
- Search Campaign Creation10:11
- Billing: Summary, Documents, Transactions, Settings, Promotions2:57
- Google Ads Editor: Practical Implementation5:44
- Manager Accounts and My Client Center Overview2:27
- Google Ads HelpCenter, Policy HelpCenter, Blog, and Search Engine Land3:28
- Google Ads Skillshop Certification1:56
- Google Ads Help: How Google Ads Works and the Auction0:13
- Hands on Learning: Set Up a Search Campaign in Google Ads0:09
- Keyword Research, Selection, and Keyword Planner12:55
- Keyword Match Types6:00
- Negative Keywords and Negative Keyword Lists5:23
- Search Terms3:03
- Google Ads Formats Overview7:44
- Responsive Search Ad4:55
- Dynamic Search Ad2:50
- Responsive Display Ad4:17
- Google Ads Help: About Keyword Match Types0:12
- Hands on Learning: Build a keyword-driven search campaign0:09
About this course
Google Ads is the largest paid advertising platform in the world and the fastest path to put a product, service, or brand in front of buyers who are actively searching. The platform now spans search, display, video, shopping, app, and AI-driven Performance Max campaigns, each with its own bidding logic, creative formats, and measurement requirements. Marketers who understand the full surface area of Google Ads can produce profitable campaigns across every customer journey stage, while those who do not waste budget …
Before you start
- Basic understanding of digital marketing and online advertising concepts is recommended.
- Familiarity with web browsers, websites, and common online business terminology.
- A Google account to access Google Ads, Google Analytics 4, and related Google tools.
- No prior Google Ads experience is required. The course starts with account setup and gradually progresses to advanced campaign management, bidding strategies, AI-powered features, and performance optimization.
- An optional advertising budget (or Google promotional credits, where available) is helpful for completing practical exercises, but learners can follow demonstrations and most hands-on activities without spending money.
Who it’s for
- Performance marketers and PPC specialists running Google Ads accounts
- Digital marketers and growth marketers expanding into paid acquisition
- Small business owners, founders, and freelancers managing their own ads
- Agency account managers and marketing analysts supporting paid media clients
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