Loading course
Complete Google Ads Course: Start Your Career in PPC
Everything you need to know about Google Ads: 8 Modules, 50 Lessons, Videos & Quizzes – Ideal Career Start for Beginners
5.03 reviews13 learners
- Beginner
- 2h 46m video
- 50 lectures
- English
- Updated 2025
Taught by Diana Golyash
- 2h 46m of on-demand video
- 50 lectures across 8 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
8 sections50 lectures2h 46m total
- Introduction to Digital Advertising1:30
- Types of Digital Advertising2:26
- Restrictions in Google Advertising1:38
- Creating a Google Ads Account3:18
- Structure of Google Ads Account1:13
- Key Performance Metrics in Advertising3:38
- Stages of the Advertising Process1:16
- Intro to Search Ads0:55
- Auction in Search Ads1:55
- Types of Search Queries1:14
- Search Keywords Preparation2:39
- Using Keyword Planner for Keyword Selection3:24
- Organize Keywords into Ad Groups1:57
- Negative Keywords1:58
- Keyword Match Types1:52
- Search Ad Campaign Creation12:49
- Budgeting for Google Ads Campaigns1:45
- Bid Strategies in Google Ads6:19
- Writing Ad Copies2:01
- Testing Period in Search Ads2:05
- Search Ad Campaign Optimization1:51
- Creating an Additional Ad Group1:44
- Quality Score Indicator1:17
- Dynamic Search Ads (DSA)2:30
- New AI Features in Google Ads5:40
- What is Google Shopping?2:20
- Creating a Google Merchant Account3:40
- Creating a Product Feed6:19
- Linking the Account with Google Ads0:54
- Creating a Shopping Ad Campaign4:49
- Display Advertising6:08
- Creating Display Ad Campaigns7:47
- Demand Generation campaigns3:05
- Video advertising on YouTube5:54
- What is Performance Max Campaigns?4:21
- Creation of Performance Max Ads7:59
- Introduction to Conversions and Events1:16
- Conversion Tracking in Google Ads1:48
- Setting Up Conversion Tracking in Google Ads1:39
- Creating a Conversion in Google Ads with GTM9:12
About this course
This is the most complete, beginner-friendly Google Ads course, designed to take you from absolute beginner to confident PPC specialist. With 50 structured lessons, hands-on video tutorials, and engaging quizzes, you’ll learn by doing — gaining the skills and confidence to create and manage real campaigns. Perfect for beginners looking to start a career in PPC, this course equips you with practical, real-world Google Ads skills. You’ll learn to run campaigns across Search, Performance Max, Display, Demand Gen, and…
Before you start
- Only your desire to learn is needed. No prior experience with Google Ads, GA4, or Google Tag Manager is required.
Who it’s for
- This course is for anyone who wants to learn how to effectively run and manage Google Ads campaigns — including beginners, marketers, small business owners, freelancers, and aspiring digital advertisers.
Related
More in Marketing
SEO Marketing Masterclass for Business Owners
Lemenet Academy
5.0 (104)·1h 49m · 12 lectures$3.00$12–$199up to −98%Le meilleur cours SEO jamais créé : de zéro à l’expert
Remzi Başar
5.0 (60)·27h 59m · 124 lecturesNot available yet
$3.00$12–$199