Loading course
GenAI for Marketing Campaigns and the Art of AI Filmmaking
Claude, Chat GPT, Lovable for marketing campaign delelopment | GEO | AI tools 4 creatives: from images to videos/film
5.08 reviews99 learners
- Beginner
- 5h 33m video
- 35 lectures
- English
- Captions
- Updated 2026
Taught by Julia Mariasova
- 5h 33m of on-demand video
- 35 lectures across 5 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
5 sections36 lectures5h 33m total
- Welcome! Course introduction6:06
- The evolution of marketing campaign management - from Traditional to AI-Powered9:55
- AI Powered Marketing Campaign - Introduction2:24
- Brainstorming and brandstorming - ideas generation13:26
- Audience research10:01
- Deciding on campaign direction7:09
- Creating landing page structure6:12
- Building visual prototype with Lovable4:25
- Building visual prototype with Claude Design and Claude Code7:35
- Moving from prototype to production4:29
- Personalisation and localisation5:48
- AI Powered Marketing campaign Module Wrap-up3:44
- Module Resources0:18
- Create your your marketing campaign0:00
- The shift from SEO to GEO4:23
- How GEO works and how it is different from SEO6:25
- Key components of SEO and GEO15:58
- How to make GEO work for you8:42
- Next steps2:36
- Module wrap-up and importance of multimodal content6:49
- GEO role play0:00
- Gen AI in commercial advertising18:17
- Introduction to AI visual tools and Syntx.ai26:07
- Introduction to AI aggregators and nodes-based systems9:55
- Getting ready for practical work0:00
- Introduction to prompting agents4:37
- System limitations and prompt checklist5:32
- Mini crash course on filmmaking tech terms for AI creators22:48
- System instructions/agents: image generators - NanoBanana, GPT Image, Midjourney15:39
- System instructions/agents: video generators - Veo3, Kling, Seedance 210:52
- Setting up prompting assistants0:00
- Visual style, moodboards, storyboards & getting the style of your project right8:25
- Creating a character or model for film or commercial16:48
- Create a model for your commercial0:00
- Working with brands, brand DNA, Storyboard, product commercial12:09
- Make a product video0:00
- Animation from storyboard in Seedance 29:04
- Creating a music video - working with multi-modal references in Seedance13:29
- Automation of character sheets and storyboards + dance storyboard6:57
- Set up custom GPTs for character creation and storyboarding0:00
- Voiceover, dialogue, voice cloning, lip-sync and avatars (HeyGen)21:51
- Voiceover exercise0:00
- Thank you for staying with us till the end!4:10
About this course
GenAI for Marketing Campaigns and the Art of AI Filmmaking is a hands-on, practical course designed for marketers, business owners, and creative professionals looking to master the next generation of digital content creation. The course explores how Generative AI is shifting the professional role from manual production to creative orchestration. The curriculum covers the entire lifecycle of an AI-assisted campaign, providing guidance on market research, brand messaging, and "vibe-coding" to create landing pages …
Before you start
- There are no special requirements for this course, but it might be useful to watch my other course "Generative AI Practical Guide for Business and Sustainability"
Who it’s for
- Marketing and Communications Professionals
- Social Media and Digital Content Creators, Creative Consultants
- Filmmakers, Videographers, Scriptwriters and Creative Producers
- SEO and Content Strategy Professionals
- Small-Business Owners and Entrepreneurs
- Web Designers, Copywriters and No-Code Creators
- Creative Agencies and Boutique Studios
Related
More in Marketing
SEO Marketing Masterclass for Business Owners
Lemenet Academy
5.0 (104)·1h 49m · 12 lectures$3.00$12–$199up to −98%Le meilleur cours SEO jamais créé : de zéro à l’expert
Remzi Başar
5.0 (60)·27h 59m · 124 lecturesNot available yet
$3.00$12–$199