Speed Reading MACHINE 5.1: How To Read 307 Books In 2026
Silviu Marisca
5.0 (1,377)·7h 12m · 102 lectures
$3.00$12–$199up to −98%
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Personal Brand Strategy: Position Yourself and Grow [EN]
personal brand | positioning | value proposition | reputation | LinkedIn | social media | content | career growth | EVP
5.04 reviews2,751 learners
- All Levels
- 17h 44m video
- 36 lectures
- English
- Captions
- Updated 2026
Taught by PapaHR ★ 170K students: Courses in Human Resources, HR, SHRM, AI Talent Analytics, HRMS, HRIS, CIPD, Claude, HRCI, PHR, Rewards
- 17h 44m of on-demand video
- 36 lectures across 13 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
13 sections36 lectures17h 44m total
- BRAND OS: The Brand Director Role and the AI Stack Behind It37:24
- Brand Audit With AI in One Day: Competitors, AEO and Health Metrics26:20
- Positioning, Purpose and Messaging: The Matrix, Formula and Naming33:37
- Visual and Verbal Identity: Logo, Tone of Voice and the Brand Book32:26
- Brand Campaigns: The Big Idea, Creative Production and Channel Mix27:28
- Metrics and Dashboards: Social Listening, Crisis Playbook, 90-Day Plan23:21
- What a Value Proposition Really Is and Why Most of Them Fail32:47
- Diagnosing Where You Stand: The Audit of What People Already Read28:45
- Designing a Strong Proposition: Structure, Audiences, No Fluff29:02
- Packaging and Communicating It Across Every Touchpoint27:10
- Measuring It: Which Metrics Matter and When to Refresh21:23
- Brand Basics: The Market, the Trends and the Owner's Role39:21
- Target Audience Research: Identifying and Portraying Who You Reach33:50
- Strategic Brand Work: The Audit, PESTEL and the Roadmap33:24
- Analysis and Reporting: Indicators, Scope, KPIs and a Dashboard23:00
- Communication Practice and Social Media: The Plan and the Audit27:51
- Linking the Promise to the Experience People Actually Get26:20
About this course
This course contains the use of artificial intelligence. You already have a personal brand. It is whatever people conclude about you from what they can see, and right now nobody is managing it. The question is not whether to have one. It is whether the conclusion people reach is the one you would have chosen. Why most personal branding advice fails It starts with output. Post more, be consistent, show up. So people post, get nothing back, and conclude the whole thing is for extroverts with more time. What is mi…
Before you start
- Expertise in something. The course teaches you to position and communicate it, not to acquire it
- No marketing background needed. Positioning, audience research and channels start from zero
- Willingness to look honestly at what your current public presence says about you
- English at intermediate level or above, since all lessons are in English
- A spreadsheet for the audit, the messaging matrix and the metrics
Who it’s for
- Specialists who are known inside their company and invisible outside it
- Consultants and freelancers whose work comes from a shrinking circle of referrals
- Professionals preparing for a senior move where reputation arrives before the CV
- Coaches, trainers and experts building an audience deliberately rather than by accident
- Career changers who need a new position to be believed, not just claimed
- Anyone who posts occasionally, gets no traction and cannot say why
- People whose LinkedIn describes their job history rather than their value
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