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Email & SMS Marketing System for eCommerce
Build a structured system with Omnisend: campaigns, segmentation, and automation that drive sales
5.015 reviews636 learners
- Beginner
- 2h 52m video
- 40 lectures
- English
- Captions
- Updated 2026
Taught by Anton Voroniuk• 1.250.000+ Students
- 2h 52m of on-demand video
- 40 lectures across 7 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
7 sections41 lectures2h 52m total
- Introduction to the course4:11
- What Omnisend is and how it helps automate marketing4:25
- Omnisend Interface: Platform Structure and Navigation Logic14:44
- Course Setup Lecture0:35
- What a contact looks like in Omnisend and what data you can collect4:54
- Building a Retention System0:00
- How Omnisend tracks user behavior and why it matters3:44
- How to use an AI Assistant?6:13
- How to study on Udemy?2:15
- How to Connect Your Website to Omnisend4:07
- How a Contact Database Is Created and Populated5:17
- How Tags, Fields, and Additional Customer Data Work5:20
- How to Create Segments and Group Your Audience6:13
- Five Practical Scenarios of Audience Segmentation6:07
- Working with the Audience Section: Customer Insights, Imports, Exports, and Tags4:40
- Getting Your Own Practical Companion1:40
- Task: Understand How Audience Works in Omnisend0:21
- Types of Forms Available in Omnisend and When to Use Them6:06
- How to Create Your First Subscription Form8:59
- How to Work with Form Templates and Choose the Right One for Your Mar3:52
- When and Where to Display Pop-ups to Maximize Contact Collection5:52
- Task: Set Up Your First Contact Collection System0:26
- Understanding Campaigns in Omnisend3:12
- Setting up the Email campaign8:39
- Improving an Email Template in the Drag-and-Drop Editor7:20
- How to Add Product Recommendations and Personalized Offers2:27
- A/B Testing in Email Marketing2:48
- Creating an SMS Campaign3:07
- Task: Launch Your First Campaign in Omnisend0:26
- How Automation Works and How to Build Your First Workflow5:37
- Using Automation Templates in Omnisend3:50
- Building an Automation System for Your Business4:54
- Task: Build Your First Automation Workflow0:25
- How to analyze campaign and automation performance5:08
- Which metrics matter most and how to interpret them5:00
- How to maintain a clean contact list and ensure high deliverability4:58
- How to improve results using data and personalization4:34
- Final Recommendations for Building an Effective Email Marketing System4:07
- How to leave a Review1:55
- How to get a Certificate2:08
About this course
This course contains the use of artificial intelligence. Most eCommerce brands use email and SMS. Few use them as structured, scalable marketing channels. Campaigns are often irregular, contact data is underused, and automation is disconnected from real customer behavior. As a result, brands rely on paid traffic while underperforming in channels they fully control. This course shows how to fix that using Omnisend. You will learn how to connect your store, collect and structure contact data, and turn it into mea…
Before you start
- No prior experience with Omnisend is required
- Basic understanding of eCommerce or digital marketing is helpful
- Access to an online store (Shopify, WooCommerce, etc.) is recommended for practice
Who it’s for
- eCommerce marketers who want to structure their email and SMS marketing
- Business owners who want to build and control their owned channels
- Beginners who want to learn Omnisend from scratch with real use cases
- Marketing specialists looking to improve segmentation, campaigns, and performance
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