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Email Marketing for Beginners | Step-by-Step Email Marketing
Master Email Marketing from Scratch: Beginners Guide to Building & Growing a Profitable Email List Like A Pro
5.04 reviews14 learners
- Beginner
- 2h 10m video
- 17 lectures
- English
- Updated 2025
Taught by Sam Dey
- 2h 10m of on-demand video
- 17 lectures across 5 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
5 sections17 lectures2h 10m total
- What is Email Marketing? A Beginner's Guide4:33
- Why Email Marketing is Crucial for Business Growth7:05
- Understanding the Cost of Email Marketing and verification process13:04
- How Often Should You Email Your Subscribers? Best Practices6:41
- Managing Customer Data for Successful Email Campaigns5:24
- What is a Lead Magnet? How to Attract Subscribers8:13
- Creating High-Converting Lead Magnets for Your Audience5:06
- Best Types of Lead Magnets to Build Your Email List5:54
- Customer List vs. Lead List: Key Differences Explained9:01
- What is a Landing Page? The Foundation of Lead Generation9:12
- Best Software Tools for Creating Landing Pages8:11
- Pro Tips for Designing Landing Pages That Convert10:59
- What is Email Segmentation? : Boosting Engagement with Targeted Campaigns8:58
- 14. Writing your emails7:35
- Tracking Key Email Marketing Metrics for Better Performance7:05
- AWeber Walkthrough: A Practical Guide to Email Marketing Success10:57
- Bonus2:32
About this course
Are you completely new to email marketing and unsure where to start? Do terms like “email list,” “lead magnet,” or “segmentation” feel overwhelming? If so, you're exactly who this course was made for. “Email Marketing for Complete Beginners | Step-by-Step Guide to Building an Email List” is a practical, beginner-friendly course designed to take you from zero to confident email marketer. Whether you're a small business owner, freelancer, or aspiring entrepreneur, this course provides clear, step-by-step guidance on…
Before you start
- This Email Marketing Course is designed for complete beginners, so no prior experience or specific skills are required. However, to get the most from the course, the following will be helpful: • A Desire to Grow Your Business or Career: Whether you’re an entrepreneur, small business owner, or aspiring marketer, a strong interest in learning how to build, grow, and manage an email list for marketing is essential. Tools You'll Need (Optional): • Email Marketing Software: While not required, access to popular email marketing platforms like Aweber, Mailchimp, ConvertKit, or ActiveCampaign will help you implement the strategies you learn. • Landing Page Builder (Optional): Tools like Leadpages, Unbounce, or your email platform’s built-in landing page builder will be useful for creating high-converting landing pages, though this is optional at first. By the end of this course, you’ll be fully equipped to set up and run your own email marketing campaigns and email list management, even if you’re starting from scratch!
Who it’s for
- This Email Marketing Course is ideal for: • Entrepreneurs looking to grow their business by building and maintaining a profitable email list and leveraging email marketing strategies for growth. • Marketing Students studying email marketing to enhance their skills and secure a job in the marketing industry. • Marketing Professionals seeking to deepen their knowledge of email marketing best practices, new trends, and email campaign optimisation. • Small Business Owners who want to boost their email marketing efforts and achieve measurable results through targeted email campaigns. • Anyone Interested in Digital Marketing who wants to harness the power of email marketing as a tool for business growth, customer engagement, and sales. No matter your background, by the end of this course, you'll have the skills and confidence to effectively leverage email marketing for business success and growth.
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