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Earning Your Small Business Brand - Your Story Your Playbook
A step-by-step, hands-on, guide to establishing and earning your brand and elevating your marketing.
5.03 reviews15 learners
- Beginner
- 5h 15m video
- 36 lectures
- English
- Last updated 2024
Taught by Danielle Marsh
- 5h 15m of on-demand video
- 36 lectures across 6 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
6 sections36 lectures5h 15m total
- Introduction10:25
- The Evolution of Branding8:51
- The Brand Equation4:37
- The Brand You Want4:01
- Your Team7:34
- Step One: Identity2:58
- Vision / Vision Statement, Purpose / Purpose Statement6:27
- History4:48
- Beliefs and Values8:19
- What You Do (Products / Services)1:52
- Your Audiences12:43
- Mission / Mission Statement6:19
- Brand Type and Brand Archetype16:55
- Value Proposition6:23
- Vocabulary and Tone13:56
- Visuals18:06
- Environment and Dress Codes12:43
- Rules and Guidelines2:31
- In the Community8:06
- Your Identity - The Big Picture5:30
- Introduction to Tools4:50
- Stakeholder Journey – 5 Steps12:43
- Types of Tools11:33
- Evaluating your Tools8:51
- Inventorying Your Tools4:50
- Allocating Resources9:34
- Creating a Presence18:54
- Connecting Efforts8:26
- Experience – The Magical Element6:06
- Creating Experiences: Employees11:59
- Creating Experiences: Affiliates and Partners6:13
- Creating Experiences: Customers9:36
- Creating Experiences: Public9:35
- Aligning the Pieces5:29
- Measuring Progress13:04
- Congratulations!10:13
About this course
If you are responsible for establishing and earning your company's brand, this course can help you achieve that goal. 'Earning Your Small Business Brand - Your Story Your Playbook' walks you through the process of articulating and organizing the components of your company's identity that are foundational to your brand. Explore how your identity can shine through your marketing tools, and how those marketing tools help you establish your presence for your intended audience. Then, we focus on how exceptional experie…
Before you start
- Whether you are an owner, marketer, or responsible for marketing, this course explains the concepts you will need.
- You will use your current marketing materials as you work through this course.
- No formal marketing is needed, just a desire to drive change and see results!
Who it’s for
- This course is for business owners or people responsible for their company's marketing.
- Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer.
- People willing to take the time to get it right.
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