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Marketing Research & Discovery for Campaign Strategy
Apply market research, competitor research, market analysis, & data-driven insights to build smarter campaign strategies
5.019 reviews107 learners
- Beginner
- 4h 29m video
- 21 lectures
- English
- Captions
- Updated 2026
Taught by Alex Veremij
- 4h 29m of on-demand video
- 21 lectures across 7 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
7 sections21 lectures4h 29m total
- Introduction & Foundation12:39
- Discovery fundamentals24:06
- Industrial Air Purification & Odor Control23:50
- Waterjet Cutting Table Manufacturer10:56
- Quantum Conference Switzerland12:36
- Particle Size Analyzer Medical6:44
- Reading App Startup4:16
- African Film Festival Netherlands6:42
- Global Film _ Ad Production Studio14:17
- Business Matchmaking App GULF5:28
- Cultural Intelligence Corporate Trainings6:42
- Nordics Recruitment Agency18:06
- AI Cloud & Inference11:20
- Global Developer9:30
- Global Film _ Ad Production Studio20:34
- Cultural Intelligence Corporate Trainings11:02
- AI Cloud & Inference13:44
- Global Developer14:04
- Reporting & Presentation18:10
- Thank you0:56
About this course
Strong campaign strategy starts with understanding the market. In this course, we'll teach you a practical discovery framework for using market research, market analysis, and competitor insights so you can approach research strategically, identify useful market information, and turn research into campaign planning. The course focuses on connecting discovery and research to the decisions that shape effective marketing campaigns. Every year, teams deploy massive campaign budgets into ad networks while relying entire…
Before you start
- A basic foundational understanding of core digital marketing concepts (e.g., knowing what an ad campaign, landing page, and baseline conversion metrics are).
- No advanced technical or media buying experience is required. The framework takes care of the strategic execution steps.
- A willingness to put in extra time or attend live Q&A sessions if you need help bridging any gaps between general marketing concepts and these advanced agency frameworks.
- An active or conceptual project, business, or competitor group that you can use to apply the step-by-step discovery blueprints as you go.
Who it’s for
- Marketing Managers and Growth Leads responsible for planning, executing, and scaling digital acquisition budgets without burning capital.
- Agency Owners and Independent Consultants who want to productize their discovery phases and deliver high-value, data-backed client strategy.
- Product Managers and Engineers looking to replace unvalidated guesswork with rigorous, clinical data frameworks before a major launch.
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