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Digital Marketing Data Regulation & Systems
How digital data is collected, used, and regulated, and how Apple, Google, and Governments are changing the landscape
5.04 reviews1,145 learners
- Beginner
- 1h 40m video
- 24 lectures
- English
- Captions
- Last updated 2023
Taught by Ben Silverstein
- 1h 40m of on-demand video
- 24 lectures across 6 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
6 sections24 lectures1h 40m total
- Welcome to The Course2:52
- Digital Marketing Data Agenda1:25
- Join AdCoach for additional resources0:05
- What is a Data Management Platform (DMP)1:17
- Types of Data that DMPs Collect8:37
- How does a DMP collect user data5:31
- Top DMPs Companies2:13
- How to pick the right DMP1:42
- What is a Walled Garden and what data do they have4:21
- What is the business case behind a Walled Garden8:28
- Why is a Device Graph important3:56
- Difference between Device Graph and Identity Graph5:46
- How do the Graphs work4:23
- Mid-Course Quiz0:00
- PII - Personally Identifiable Information and use cases7:40
- GDPR - General Data Protection Regulation6:58
- CCPA - California Consumer Privacy Act4:15
- COPPA - Children's Online Privacy Protection Act4:35
- Apple - App Tracking Transparency8:23
- Google - Cookie Deprecation6:04
- Unified ID 2.0 and the Post-Cookie world5:53
- How the data landscape is changing1:28
- What is the industry doing to get ahead of changes1:14
- Why should you, as an advertiser, care0:55
- Recap & Thank You!2:25
About this course
Data is the new oil. If you’ve heard this phrase, or one like it, then you’re in the right place. Data is what powers the multi-billion dollar digital marketing industry. Without it, marketers and advertisers wouldn’t be able to target their customers, serve ads and messages, and track their campaign performance. But it’s not as a simple as dropping a cookie on a browser. In recent years the digital marketing industry has seen regulation from both governments and private companies that is changing the way d…
Before you start
- No Knowledge Required
- A computer, phone, or tablet with internet connection
Who it’s for
- Digital marketers
- Business Owners
- Freelancers
- Students
- Working Professionals
- Advertising experts
- Those who want to learn more about digital data
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