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Customer Engagement and Retention for eCommerce
How to Build Engagement and Retention in E-commerce: Segmentation, Personalization, Triggers, and Unit Economics
5.06 reviews180 learners
- Beginner
- 1h 41m video
- 16 lectures
- English
- Captions
- Updated 2026
Taught by Yespo Team
- 1h 41m of on-demand video
- 16 lectures across 4 sections
- Closed captions (English)
Curriculum
4 sections16 lectures1h 41m total
- Customer Journey from a psychological perspective7:37
- Why people buy or don’t buy: the psychology of choice on a website6:54
- Building engagement in e-commerce6:30
- Tools for data management5:54
- How engagement transforms into retention4:19
- Effective segmentation as the foundation of retention11:05
- Widgets as a tool for data collection and engagement4:12
- Gamification in eCommerce10:05
- Triggered communications4:35
- Personalization and dynamic content5:14
- Product recommendations5:56
- Omnichannel approach as part of a retention strategy in ecommerce10:16
- Building loyalty programs5:33
- Unit economics in ecommerce and how AI helps improve the business model6:48
- Reporting and analytics6:14
- Certification0:02
About this course
This course uses artificial intelligence to create video and audio materials. Acquire a new customer or retain one who has already purchased? In e-commerce, the answer is clear: retaining a customer costs far less than acquiring a new one, and even a 5% increase in retention can significantly boost profit. Yet most businesses still invest almost everything in traffic — and lose customers right after the first purchase. This course is about how to avoid that. This course will help you understand how customer engag…
Before you start
- No special requirements — this course is suitable for beginners. A basic understanding of how an online store works or familiarity with email marketing is a plus.
Who it’s for
- Marketers, CRM and email specialists who want a systematic understanding of engagement and retention logic
- E-commerce owners and managers looking to increase repeat purchases, average order value, and LTV
- Digital marketing beginners who want a complete picture of customer retention — from psychology to analytics
- Anyone working with CDP or CRM systems who wants to understand the strategy and business rationale, not just the technical setup
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