Masterclass: A Complete Guide To Creative Photo
Charlotte Kim Boed
5.0 (118)·5h 6m · 41 lectures
$3.00$12–$199up to −98%
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Commercial Photography Marketing Masterclass
Learn how to target your dream clients and master authentic marketing to grow your commercial photography business.
4.9109 reviews485 learners
- All Levels
- 4h 26m video
- 24 lectures
- English
- Captions
- Last updated 2023
Taught by Amy V. Cooper
- 4h 26m of on-demand video
- 24 lectures across 7 sections
- Closed captions (English)
Curriculum
7 sections24 lectures4h 26m total
- Instructor Welcome4:07
- Introduction to the Masterclass2:40
- Lesson 1: Editorial Photography5:19
- Lesson 2: Commercial Photography5:40
- Lesson 1: Narrow Your Focus5:10
- Lesson 2: Defining Your Niche2:42
- Lesson 3: Your Lighthouse3:42
- Lesson 1: How to Edit Your Portfolio11:40
- Lesson 2: Photography Website Templates and Features7:40
- Lesson 3: Branding5:02
- Lesson 4: Commercial Photography Website Key Elements9:50
- Lesson 5: A Crash Course in SEO6:20
- Lesson 6: Make it Mobile: Print and Digital Portfolios9:11
- Lesson 1: Find Your Audience9:29
- Lesson 2: Grow Your Network15:17
- Lesson 3: Marketing on Social Media20:18
- Lesson 4: Email Marketing10:09
- Lesson 5: Print Marketing12:04
- Lesson 6: A 360-Degree Marketing Strategy14:58
- Lesson 1: Editorial Photography Rates, Estimates and Contracts9:10
- Lesson 2: Commercial Photography Rates, Estimates and Contracts15:03
- Lesson 3: When to Shoot For Free or Lower Your Rates4:33
- Course Wrap-Up and Marketing Alternatives13:33
About this course
This is the first commercial photography course to be designed and taught by a photography consultant with over 20 years of experience working not only as a photographer, but as a magazine photo editor, advertising agency art buyer, and photography rep. In this Commercial Photography Masterclass, I will teach you everything I know about the business of commercial and editorial photography. You will learn how to best build and present your photography portfolio to potential clients, and reach out for the jobs and a…
Before you start
- Some experience as a professional photographer is helpful but not mandatory.
Who it’s for
- Beginner to advanced professional photographers.
- Photographers who want to market themselves more successfully to magazines or larger brands.
- Wedding or portrait photographers (retail photographers) who want to shoot more commercial or advertising photography.
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