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Cold Email That Works: A Step-by-Step System to Get Clients
A simple, ethical cold email process to find leads, write emails that get responses, and book real client conversations.
5.02 reviews10 learners
- Beginner
- 2h 33m video
- 29 lectures
- English
- Captions
- Updated 2026
Taught by Terry Cornelison
- 2h 33m of on-demand video
- 29 lectures across 8 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
8 sections29 lectures2h 33m total
- Welcome! Start Here (6:14)6:13
- FAQs1:14
- Identifying & Finding Your Ideal Clients (3:19)3:18
- How to Use Chambers of Commerce (6:57)6:56
- How to Use Blog Articles & Award Programs (4:12)4:11
- How to Use Professional Associations (4:38)4:37
- How to Use Professional Recognition Platforms (4:14)4:13
- Core Principles of Effective Email Outreach (6:32)6:31
- Citing a ‘Case Study’ to Build Credibility (Example) (6:02)6:01
- What to Do if You Don’t Have a Case Study (Example #1) (7:07)7:06
- What to Do if You Don’t Have a Case Study (Example #2) (5:59)5:58
- Preparing Your First Follow-Up (5:45)5:44
- Personalizing Your Email Account (4:15)4:14
- Customizing Your “From Line” & Email Signature (3:52)3:51
- Enhancing Your Email Security (2:54)2:53
- How to Set Up SPF (3:04)3:03
- How to Set Up DKIM (3:08)3:07
- How to Set Up DMARC (3:31)3:30
- Sending Out Your First Email to a Potential Client (4:26)4:25
- Step One: Choosing Who to Retarget (6:22)6:21
- Step Two: Writing Your Message (6:36)6:35
- How to Use Software to Optimize Your Outreach (5:04)5:03
- Getting Started With Woodpecker (4:01)4:00
- Setting Up Your First Campaign in Woodpecker (6:44)6:43
- Adding Your Email Message to Woodpecker (6:47)6:46
- Importing Leads & Launching Your Campaign (6:49)6:48
About this course
Cold email still works, but only when it’s done thoughtfully, ethically, and with a clear process. This course teaches you a step-by-step system for finding clients through simple, human email outreach, without relying on paid lead lists or salesy templates that get ignored. Whether you’re a small business owner, startup founder, coach, consultant, or freelancer, you’ll learn how to: Identify the right people to contact Find real businesses and decision-makers using free, public sources Determine accurate b…
Before you start
- No prior experience with email outreach or marketing is required. This course is designed for small business owners who are new to reaching out to potential clients by email. All you need is a computer and a business email address. We’ll walk through everything step by step.
Who it’s for
- This course is for small business owners and startup entrepreneurs who want a practical, respectful way to reach and convert more of their ideal clients by email.
- This course is not a good fit if you’re looking for shortcuts, mass-email tactics, or fully automated systems that require little personal involvement.
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