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Go-to-Market Strategy: Product Marketing and Revenue [EN]
go-to-market strategy | product marketing | revenue operations | product management | cmo | growth | positioning | b2b
5.07 reviews2,935 learners
- Expert
- 25h 6m video
- 44 lectures
- English
- Captions
- Updated 2026
Taught by PapaHR ★ 170K students: Courses in Human Resources, HR, SHRM, AI Talent Analytics, HRMS, HRIS, CIPD, Claude, HRCI, PHR, Rewards
- 25h 6m of on-demand video
- 44 lectures across 15 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
15 sections44 lectures25h 6m total
- The Product Leader: Voice of the Customer Between Business and Tech45:25
- Product Strategy: Vision, Product-Market Fit and Priorities1:16:33
- Portfolio Management: Life Cycle, Matrices, Invest or Retire1:10:56
- Customers and Market: Jobs to Be Done, Design Thinking, CJM1:07:52
- Team and Process: Tribes, Squads, Agile and Experimentation39:15
- Product Metrics: North Star, AARRR and Product Analytics40:10
- Monetisation and Growth: Models, Loops and Unit Economics54:34
- Scaling and Risk: Global Expansion, Security and Compliance33:54
- The Future of Product Leadership: AI, Platforms, Ecosystems30:07
- The Service Director: NPS, CSAT, CES and Cross-Function Work23:30
- Auditing Customer Care: Journey Mapping and Bottlenecks30:04
- Service Strategy: Standards, Policy and the Service Model19:50
- Managing the Service Team: Hiring, Motivation, Career Tracks29:15
- Process Optimisation: CRM, Chatbots, AI, SLAs and SOPs18:43
- Service Metrics: NPS, CSAT, AHT, FCR and Reporting Systems12:26
- Difficult Clients: Conflict, Escalation and Crisis Standards24:24
- Innovation in Service: AI, Big Data and the Omnichannel Future24:02
About this course
This course contains the use of artificial intelligence. Marketing hits its lead target. Sales says the leads are unqualified. Product ships what the roadmap said. Customer service knows exactly why people churn and has told nobody who can act on it. Every function is performing. Revenue is not. The problem is between the functions There is no shared definition of a qualified lead, so the handover between marketing and sales is a monthly argument. Positioning exists in a slide deck and nowhere in the sales conv…
Before you start
- Responsibility for revenue, a product, or a function that feeds one
- Basic commercial literacy: you should be comfortable with the idea of a funnel and a margin
- No specific tooling required, though access to a CRM helps for the operations lessons
- English at intermediate level or above, since all lessons are in English
- A real product or service to plan a route to market for
Who it’s for
- Product marketing managers who own launches and have never been given the full picture
- Product managers moving into leadership, where commercial ownership starts
- Marketing leaders who need product, service and sales to hold together as one system
- Founders taking a product to market without a commercial team behind them
- Sales and revenue operations specialists building the system rather than working inside it
- Customer success leaders who see churn causes nobody upstream is acting on
- Anyone whose company has good marketing, good sales and no shared definition of a lead
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