Loading course
Business Book Publicity and Marketing
Promote Your Business Book with Proven Publicity Strategies, Media Kits, Pitch Emails, Articles, and Social Media Tools
5.010 reviews1,016 learners
- All Levels
- 1h 17m video
- 32 lectures
- English
- Updated 2026
Taught by Maureen Kelly
- 1h 17m of on-demand video
- 32 lectures across 5 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
5 sections32 lectures1h 17m total
- Introduction to Business Book Publicity and Marketing0:30
- Business Book Publicity and Marketing4:24
- Competitive Analysis3:28
- Publicity Plan1:13
- Pre Launch2:42
- Book Launch2:12
- Post Launch1:36
- Long Term Platform Growth1:04
- Creating a Professional Media Kit3:55
- Creating Your Author Biography5:28
- Creating Your Book Summary4:02
- Creating Your Email Pitch Template5:43
- Creating Your Press Release3:50
- Creating Your Sample Q&A2:24
- Creating Your Online Media Kit3:20
- Choosing a Media Database10:09
- Book Reviews1:16
- Print Interviews1:16
- Podcast Interviews1:16
- Radio Interviews0:58
- TV Interviews1:11
- Online Video Interviews1:10
- Following Up on Pitches0:54
- Why You Need a Blog4:02
- Articles1:00
- Op-Eds0:52
- Content Marketing1:46
- Social Media1:45
- Amazon Reviews1:07
- Goodreads0:48
- HARO - Help a Reporter Out1:21
- Bonus0:57
About this course
If you’re writing or publishing a business book and want to learn how to market it effectively, this course will show you exactly how to do it. Business Book Publicity and Marketing is a comprehensive, step-by-step guide designed to help authors promote their books, attract media coverage and build long-term visibility. Whether you’re a first-time author or an experienced expert, you’ll learn proven strategies for book publicity, author branding and media outreach that get real results. In this course, you’ll disc…
Before you start
- There are no prerequisites. This course is designed for beginners, first-time authors, and seasoned professionals looking to strengthen their book publicity skills.
Who it’s for
- This course is for business book authors, entrepreneurs, consultants, and thought leaders who want to promote their book effectively and build a strong media presence.
- Ideal for first-time and experienced authors, experts, coaches, and founders who want practical, step-by-step guidance on how to market and publicize a business book.
- Perfect for anyone preparing to publish or already promoting a business book and looking to attract media attention, secure interviews, and grow their audience.
- Created for professionals writing business, leadership, entrepreneurship, or personal development books who want to leverage publicity to expand their brand and impact.Created for professionals writing business, leadership, entrepreneurship, or personal development books who want to leverage publicity to expand their brand and impact.
Related
More in Marketing
SEO Marketing Masterclass for Business Owners
Lemenet Academy
5.0 (104)·1h 49m · 12 lectures$3.00$12–$199up to −98%Le meilleur cours SEO jamais créé : de zéro à l’expert
Remzi Başar
5.0 (60)·27h 59m · 124 lecturesNot available yet
$3.00$12–$199