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Build a Brand Workshop - Discounted for a limited time
A practical, step-by-step guide to creating a professional brand that stands out
5.04 reviews182 learners
- All Levels
- 1h 33m video
- 25 lectures
- English
- Updated 2025
Taught by Natalie Robinson
- 1h 33m of on-demand video
- 25 lectures across 6 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
6 sections25 lectures1h 33m total
- Introduction3:08
- Why Brands Are Important4:42
- What A Brand Actually Is4:32
- Your Brand Promise - Introduction0:38
- Your Brand Promise - Identifying Your Customers6:15
- Your Brand Promise - Making Your Offering Valuable4:50
- Your Brand Promise - Identifying Your Real Competitors6:55
- Your Brand Promise - Bringing It All Together2:39
- Understanding to Your Brand's DNA0:32
- Your Brand's DNA - Identifying Your Brand's Values4:39
- Your Brand's DNA - Define Why Your Brand Exists3:59
- Your Brand's DNA - Write A Meaningful Brand Vision You'll Actually Use2:00
- Your Brand's DNA - Pulling It All Together1:01
- The Fun Part! Your Brand Identity0:36
- Your Brand Identity - Define Your Brand's Personality14:05
- Your Brand Identity - Decide On A Name (One That Saves You Money!)6:07
- Your Brand Identity - How To Choose A Logo (And Do You Even Need One?)6:55
- Your Brand Identity - Choose Colours That Work For (Not Against) Your Brand4:31
- Your Brand Identity - Selecting Images That Support Your Brand1:18
- Your Brand Identity - How Does Your Brand Sound?3:18
- Your Brand Identity - Signature Scents (Dos & Don'ts)2:12
- Your Brand Identity - How Your Brand Feels3:21
- Your Brand Identity - Drawing It All Together1:07
- Your Brand On A Page (Your 1-Page Brand Strategy)1:53
- That's A Wrap! Congratulations!2:40
About this course
I can't tell you how many times I've heard Marketers described as a "gurus" or "wizards", as if there's something mystical about what we do. The truth is, there's nothing magical about it. If you can gather the right information and follow the right process, you've got what it takes to be a Marketer. Brand strategy is an area I've noticed people get particularly confused about, which is why I've designed this course to demystify the process of building a brand. I've broken it down into very hands-on steps that he…
Before you start
- No marketing, design or business experience required! This course breaks down the techniques highly sophisticated brands use in a very practical, step-by-step way that anyone can do.
Who it’s for
- Hobbyists, small business owners and start-ups who want to create a brand the right way from the start
- Owners of existing enterprises who need to get more strategic and professional about their brand-building
- Non-marketers who are moving into a role with brand responsibility
- New or graduate marketers who are trying to figure out how to apply the theory they learned at school in a real-world environment
- Experienced marketers looking for a framework to tighten their organisation's brand strategy process
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