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Write a Brand Positioning Statement (With Templates)
A simple, beginner-friendly guide to understanding categories, finding whitespace, and writing clear value propositions
5.03 reviews4 learners
- Intermediate
- 39m video
- 14 lectures
- English
- Updated 2026
Taught by Anjali Kumari
- 39m of on-demand video
- 14 lectures across 14 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
14 sections14 lectures39m total
- Introduction1:09
- WHAT IS A BRAND?0:34
- WHAT IS BRAND POSITIONING?0:29
- WHY WE NEED BRAND POSITIONING?1:34
- TRADITIONAL VS NEW AGE BRAND POSITIONING3:14
- 6 STEP PROCESS TO CRAFT A PROPOSITION2:49
About this course
If you’ve ever wondered how brands decide what to stand for, how they differentiate themselves, or how they write a sharp value proposition — this course is for you. This is a simple, practical, beginner-friendly guide that walks you through the fundamentals of brand positioning and proposition writing, without jargon or complicated frameworks. Whether you’re starting your marketing career, preparing for brand management interviews, or building your own product or business, this course will help you understand the…
Before you start
- No prior marketing experience is required.
- A basic interest in brands, consumers, or product marketing is helpful but not necessary.
Who it’s for
- Early-career professionals looking to strengthen their brand-building fundamentals.
- Founders, creators, or small business owners who want to clarify their brand message.
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