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ASO & Mobile App Marketing: App Store Optimization (ASO)
Learn ASO today: from mobile app marketing, to app marketing, app store optimization ASO, and more!
5.07 reviews73 learners
- All Levels
- 2h 32m video
- 20 lectures
- English
- Captions
- Updated 2026
Taught by Lurnly Productions
- 2h 32m of on-demand video
- 20 lectures across 5 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
5 sections20 lectures2h 32m total
- What ASO actually is6:10
- How App Stores Rank Apps6:15
- Ranking vs Conversion (The Core Tradeoff)6:52
- When ASO Matters6:39
- Understanding User Intent in App Stores5:45
- Keyword Demand, Difficulty & Relevance6:09
- Keyword Research Walkthrough16:21
- Competitor ASO Teardown6:05
- Competitor Research Walkthrough8:12
- App Name, Subtitle & Short Description5:41
- Long Description That Sells4:26
- Long Description Walkthrough12:54
- Screenshot Strategy That Converts4:35
- Screenshot Creation Walkthrough w/ AppLaunchPad10:19
- Icons, Previews & First-Impression Bias7:24
- Icon Creation Walkthrough w/ Canva9:28
- What Actually Matters on Day 1-77:42
- Getting Initial Reviews Without Breaking Rules6:32
- Reading ASO Signals Correctly7:12
- When to Change Keywords or Screenshots7:35
About this course
This course will completely change the way you think about app growth. Most people think App Store Optimization is just stuffing keywords into an app title and hoping for downloads. That’s not ASO. Real ASO is understanding how app stores think, how users behave, and how to turn impressions into installs at scale. Because here’s the truth: You can have the best app in the world, but if nobody clicks on it… it doesn’t matter. And on the flip side, even small improvements in conversion rates, screenshots, keywo…
Before you start
- Absolutely nothnig. If you have a computer and access to the internet, you're ready to take this course.
Who it’s for
- Indie app developers who want more organic downloads
- SaaS founders looking to grow their mobile app faster
- Startup teams trying to improve app store conversion rates
- Game developers looking to rank higher in app stores
- Or ANYONE interested in growing apps through ASO and app marketing
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