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AI in Marketing: Practical Playbook & Toolkit Express Course
Use AI to build smarter campaigns: customer insight, content systems, ads testing, analytics, automation, and QA.
5.09 reviews31 learners
- Intermediate
- 1h 4m video
- 30 lectures
- English
- Captions
- Updated 2026
Taught by Nane Davtyan
- 1h 4m of on-demand video
- 30 lectures across 11 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
10 sections30 lectures1h 4m total
- Welcome and Course Overview3:40
- Why AI in Marketing is Crucial3:18
- The AI Marketing Journey: An Overview2:50
- Active Listening and Sentiment Analysis3:01
- Observing Customer Behavior with AI2:35
- Understanding Customer Emotions with AI2:18
- Collecting Data for AI Models2:12
- Leveraging Social Media Insights with AI1:50
- Using AI Analytics Tools2:05
- Building Trust Through AI Communication1:42
- Collecting Feedback Regularly with AI1:30
- Personalization at Scale with AI1:29
- Predictive Analytics in Action2:30
- Next-Best Action: Turning Prediction into Campaigns1:51
- AI-Centric Culture: Roles, Guardrails, and Ownership2:23
- Prompting Fundamentals: Role, Context, Constraints2:44
- Brand Voice Control: Style Guide + Examples1:31
- AI Quality Assurance: Accuracy, Claims, Compliance2:13
About this course
AI is changing marketing fast—but most teams struggle with one question: How do we use AI in a way that improves results without damaging brand trust or wasting time? This course is a practical playbook designed to help marketers and business owners turn AI into a repeatable marketing system across research, messaging, content production, performance marketing, analytics, and automation. You’ll learn how AI-powered marketing works in real life: not as “magic,” but as a set of workflows and decision rules. We start…
Before you start
- Basic understanding of marketing concepts (e.g., target audience, messaging, positioning) to contextualize AI applications.
- Comfort using computers and internet browsing—no coding or AI experience required; the course covers fundamentals from scratch.
- Access to a computer and stable internet connection, plus a willingness to experiment with AI tools (such as ChatGPT, Midjourney, or analytics software).
Who it’s for
- Marketing specialists and managers who want to apply AI to strategy, content, and campaign optimization (without needing coding).
- SME owners and entrepreneurs who need a practical AI workflow to improve marketing performance with limited time and budget.
- Digital marketers (SMM/PPC/Email/Content) who want to scale content production, testing, and personalization using AI tools.
- Brand, communications, and growth teams looking to build clearer messaging and faster campaign execution with AI support.
- E-commerce and performance marketing professionals who want to improve funnels, ads, retention, and analytics using AI.
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