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Account-Based Marketing (ABM) for Beginners: Master B2B Grow
Learn how to plan, implement, and scale an effective Account-Based Marketing strategy to attract and convert high-value
5.045 reviews62 learners
- Beginner
- 48m video
- 15 lectures
- English
- Captions
- Updated 2025
Taught by Abdullah Butt
- 48m of on-demand video
- 15 lectures across 1 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- Closed captions (English)
Curriculum
1 sections15 lectures48m total
- VALUE OF ABM2:20
- DIFFERENT APPROACHES TO MARKETING1:05
- WHAT IS ABM1:43
- WHATS NEEDED TO DO3:33
- CHOSING ACCOUNTS AND CONTACTS4:32
- CHOSING THE PATH WAY3:59
- BUYERS JOURNEY3:55
- KEY ELEMENTS2:18
- SOW TO START6:15
- INTERNEL AND EXTERNEL RESOURCES1:32
- ABM MARKETING PLAN3:30
- RESULT AND FRAME WORK2:00
- WHAT TECHNOLOGY NEEDED2:16
- CHALLENGES OF ABM3:11
- EXAMPLES OF ABM6:34
About this course
NOTE: I am disable from voice and I used Artificial intelligence voice. “This course contains the use of artificial intelligence.” Account-Based Marketing (ABM) is transforming how businesses attract, engage, and convert high-value clients. In this beginner-friendly course, you’ll discover the key principles and step-by-step process of building an ABM strategy that drives measurable business growth. Whether you work in B2B marketing, sales, or entrepreneurship, this course will help you align your teams, persona…
Before you start
- No prior marketing experience needed
Who it’s for
- Marketing professionals looking to upgrade their B2B strategy
- Sales managers who want better alignment with marketing
- Entrepreneurs and business owners targeting specific clients
- Digital marketers seeking to specialize in ABM
- Students or beginners interested in modern marketing techniques
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