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A guide to using Tiktok to market your brand
Create Engaging TikTok Content, Understand the Algorithm, Build Your Audience and Launch Effective Advertising Campaigns
5.07 reviews15 learners
- Intermediate
- 1h 44m video
- 26 lectures
- English
- Updated 2026
Taught by Amfa Consulting
- 1h 44m of on-demand video
- 26 lectures across 7 sections
- One-off payment — no subscription
- Lifetime access on web and mobile
- English audio
Curriculum
7 sections26 lectures1h 44m total
- 1.1 Introduction to TikTok and Its Business Potential4:03
- 1.2: What TikTok Is and Why It Grew So Quickly You will learn: 1. How TikTok's c2:43
- 1.3: Building a Successful Presence on TikTok for Business4:42
- 1.4: The Fascinating Phenomenon of Virality on TikTok2:05
- 1.5: RISE OF TIKTOK4:28
- 2.1: TikTok SEO: Mastering Profile Optimisation for Discoverability and Growth7:49
- 2.2: TikTok vs. Instagram Reels vs. YouTube Shorts4:26
- 2.3: 10 Potent Tricks for Your First Viral TikTok Video2:38
- AI-Driven Topic Clustering and Content Targeting for TikTok Marketing4:07
- Understanding TikTok's Creator Tools and Analytics4:03
- Content Decay and Post Lifespan on TikTok: Sustaining Visibility Beyond the Vira4:24
- Business vs. Creator Account: Pros and Cons on TikTok5:41
- Monetisation Paths from Organic Growth on TikTok in 20254:13
- TikTok: The 80/20 Posting Strategy5:04
- Weekly Content Calendar Planning for TikTok (Concise)7:30
- The 3-Part Content Funnel: Discover > Nurture > Convert4:30
- Building an Authentic Community3:03
- Creating and Setting Up Your TikTok Ads Account 20252:57
- What is the TikTok Pixel and How to Set It Up Specifically for TikTok Ads3:44
- Understanding Campaigns, Ad Groups, and Ads3:54
- Spying on Your Competitors: Strategic Competitive Intelligence3:31
- How to Create a Product Catalogue on TikTok Ads3:45
- Sharing Your TikTok Ads Account3:08
- Creating Instant Pages on TikTok Ads3:48
- 10 Principles for Successful TikTok Ads3:19
About this course
This course includes the use of AI. TikTok Marketing Course Description Learn how to use TikTok as a powerful marketing platform for brand awareness, audience growth, engagement, and sales. This practical course is designed for business owners, digital marketers, entrepreneurs, freelancers, and content creators who want to build a stronger presence on TikTok. You will discover how the For You Page works, why TikTok content can go viral, and how strong hooks, watch time, engagement, trends, keywords, captions, an…
Before you start
- No prior TikTok marketing or advertising experience is required. Everything is explained step by step.
Who it’s for
- Entrepreneurs and business owners who want to promote their brands on TikTok. Digital marketers who want to improve organic and paid TikTok strategies. Content creators and freelancers who want to grow their audience. Ecommerce brands that want to increase product discovery, engagement and sales. Complete beginners looking for a structured TikTok marketing roadmap.
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